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Creating an Accessibility Process

The best way to handle accessibility is to be proactive, make it part of your process. Adapting an accessible process means thinking of it at the beginning and every iteration along the way.

Adding accessibility to your process can seem like a daunting task, but making small changes and building on them will allow you to create an accessible process you can stick to. Make small adjustments like correctly ordered heading tags, add alt text to images, use good color contrast. Continually read about how you can make other changes. It takes more time in the beginning but it will become second nature. In the end, you will adopt an accessibility first process.

Personas

Personas are important to help you visualize who a website’s audience and stakeholders are, allowing you to keep them in mind as you create a website and go through iterations. What is important as well, is to include those with accessibility hurdles in your personas, this allows for continual thought about those people who need accessible websites in the context of the audience and stakeholders of a website. Making them not so much a separate group of people but someone within the target audience helps you think of them as a part of the audience and not a potential need down the line.

Example Personas for this site

image of the persona Simon Smith, a young man infront of a building

Designer

Name: Simon Smith
Age: 30
Location: Minneapolis, Minnesota

Bio: Has been designing for the web for 10 years, from large company projects to small startups. Does front end development for smaller projects, focusing on making responsive designs. Is always looking online for new ways to create better websites. Focus is mostly on aesthetics but is interested in how to make interesting interactions with code.

Goals:

  • learn why accessibility is important
  • find out how they can improve design choices to be more accessible
  • find out how they can improve front end development to be more accessible
  • discover if design is limited by being accessible
  • discover tools to help them in their process

image of persona Sally Jane, a young woman

Developer

Name: Sally Jane

Age: 21

Location: Pittsburg, Pennsylvania

Bio: Sally just got out of college and is looking to start a full time development job. Having done countless school projects and experimented on their own they feel confident in the basics and comfortable with several languages.

Goals:

  • learn why accessibility is important
  • learn how to format code to best suit accessibility
  • find out other benefits of creating accessible code
  • learn if writing accessible code makes the process any longer

image of persona Jim Peterson, a middle aged man in a suit

Company Owner

Name: Jim Peterson

Age: 55

Location: Chicago, Illinois

Bio: Having owned a company since his 20s times have changed so much in relation to getting and maintaining business. Though his company has had a website for several years, they brought in a marketing firm to help the create a better user experience. His nephew has autism and has him thinking about how to best cater to all audiences of his website. His older mother has difficulty reading websites.

Goals:

  • determine if creating an accessible website will cost more than it is worth
  • learn who is affected by accessible websites
  • find out if there is any legal reasons to have an accessible website
  • learn of any alternative benefits to accessible websites

image of persona Sarah Silver, a middle aged woman

Blind User

Name: Sarah Silver

Age: 39

Location: rural Iowa

Bio: Has been totally blind her entire life. Over the years as technology has advanced she has become frustrated that not everything is accessible to her. She would like to utilize the internet to find information, shop, and complete business as she lives on a farm with her husband.

Goals:

  • learn what would make websites more accessible to her
  • learn how to communicate her needs to companies creating websites
  • learn how to advocate and have conversations about accessible websites

image of persona Charlie Witmore, a young man

Deaf User

Name: Charlie Witmore

Age: 19

Location: San Diego, California

Bio: Having just graduated high school, he is searching for what to do with his life. Having played video games growing up his is interested in software development. Charlie lost his hearing at a young age and is an advocate for deaf and hard of hearing individuals.

Goals:

  • explore development as a career
  • learn how accessible design could improve his experiences
  • learn how others are bettered by accessible design
  • find resources to start his research in learning how to code

image of persona Lilian Jones, an elderly woman

Older User

Name: Lilian Jones

Age: 78

Location: Billings, Montana

Bio: Lilian was a typist all her life until computers came into the workforce. Having been pushed out by them, she never wanted to adapt to using a computer, but quickly learned it was the best way to keep in contact with her family that had moved away from Montana.

Goals:

  • find out why she as difficulty using some websites
  • find out how to best use websites so she can read them more clearly
  • learn how to communicate her difficulties of using websites with others

image of persona Justin Potter, a young man sitting on a railing

Autistic User

Name: Justin Potter

Age: 25

Location: Trenton, New Jersey

Bio: Justin has been working towards his bachelors degree over the last few years, looking to work at an office job. He hopes that whatever job he gets he can be an advocate for those with disabilities in the workforce.

Goals:

  • learn how companies can provide accessible websites for users
  • learn how to find ways to advocate for better design for those who need accessible websites

image of a persona Suzanne Rose, a middle aged woman in an office

Fibromyalgia Diagnosed User

Name: Suzanne Rose

Age: 42

Location: New York, New York

Bio: Having recently been diagnosed with fibromyalgia, Suzanne is learning how to manage her pain. Spending years in scientific research, with a lot of computer work, she is learning on how to best work to stay comfortable She is speaking at a conference soon to discuss hurtles in the scientific community.

Goals:

  • learn how she can better use computers so she can stay comfortable longer
  • discover issues that others have when using non-accessible websites
  • find resources to discuss improvements that can be made to the university systems